SPOTIFY WRAPPED

DECEMBER 2024

CREDITS

BRAND: SPOTIFY
CLIENT: OUTERNET + SPOTIFY
STUDIO: MAYDA

CREATIVE DIRECTOR: HENRY FOREMAN
EXECUTIVE PRODUCER: IAN WALKER
DESIGN LEAD: JAYDEN KIMPTON
MOTION DESIGN: JAYDEN KIMPTON, SAM DE LEVAL

AUDIO: ECHOIC

THE PROJECT

Working in collaboration with Spotify, we created bespoke animation for every screen in the Outernet district; a series of energetic 360 visuals building on Spotify Wrapped’s 2024 design system to reveal the year’s top stats for artists, podcasters, influencers and the general public.

Spotify Wrapped is a cultural phenomenon; a celebration of the music and podcasts that shaped the year, and for the 2024 edition, Spotify partnered with us to transform London’s Outernet into an immersive, two-day showcase, taking over its 16K screens and bringing the Spotify Wrapped experience to life in an entirely new way.

At the heart of the activation was the Now Building, home to some of the world’s largest LED screens. Here, visitors were surrounded by a 360-degree visual spectacle inspired by Spotify’s bold new Wrapped design system. Immersive animations celebrated the year’s top artists and tracks, while guests could see their personal Wrapped results projected onto the giant screens in a larger-than-life, unforgettable way.

CRGO/TST

CATEGORY 4

INDEX

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