JBL x BENSON BOONE

CLIENT: HAVAS NY
BRAND: JBL
STUDIO: MAYDA

Part music video, part commercial, we teamed up with Havas and JBL to dive into Benson Boone’s Mystical Magical world, crafting a love letter to artistic expression and showing how sound fuels his creativity, from quiet inspiration to the big stage.

Client: Havas NY
Creative Director: Ben Smith
Design Director : Lisha Tan
Design Lead: Jayden Kimpton
CG: Jayden Kimpton
Motion Design: Sam de Leval, Marcos Silva, Chris Caswell, Andreas Berglund